At the crossroads of art, science and technology, ARTECHOUSE brings true 21st century art experience as the first innovative platform for experiential, genre-bending, one-of-a-kind multimedia art exhibitions and explorations.
Founded in 2015 by arts advocates Sandro and Tati, ARTECHOUSE is a new age art destination dedicated to showcasing works by groundbreaking artists who work with new technology and new forms of creative expression.
Taking over the never previously occupied boiler room space beneath Chelsea Market’s main concourse, ARTECHOUSE will offer visitors and artists alike the most technologically advanced art platform in the world.
Utilizing the Barco-powered, 16K resolution, 150 megapixel, laser projection technology, ARTECHOUSE will be the first cultural institution to integrate the largest seamless megapixel count, bringing every pixel alive in the widest color spectrum.
The digital art space will also be the first of its kind to utilize L’ISA Immersive Hyperreal Sound technology with 32 separate channels, enabling artists to create and deliver new multidimensional sound experiences for live and recorded productions.
About the Current Installation:
Machine Hallucination, Anadol’s first large-scale installation in New York City is a mixed reality experiment deploying machine learning algorithms on a dataset of over 300 million images—representing a wide-ranging selection of architectural styles and movements—to reveal the hidden connections between these moments in architectural history. As the machine generates a data universe of architectural hallucinations in 1025 dimensions, we can begin to intuitively understand the ways that memory can be spatially experienced and the power of machine intelligence to both simultaneously access and augment our human senses. By embedding photography with machine intelligence a new latent cinematic experience is born, one that narrates the fluid consciousness of a city and displays cultural information in a way that allows us to realize the complex fabric that unfolds our present realities.
For its debut at ARTECHOUSE in Chelsea Market, the installation will focus on architectural images of New York City, revealing the hidden connections between unique moments in the city’s iconic architectural culture and history. The installation will harness machine learning to render New York’s most renowned buildings in stunning new ways, illuminating the city’s architectural past, present and future.